USE CASE 1
Make Smart Offers for Smartphones
Device Insights, when it’s added to an app, will help to create many new sales attributes. It has already proven to increase sales conversion by up to 4x.
The timing of offers is crucial and with Device Insights we can predict when smartphone users have a high likelihood of upgrading their phones. This prediction is based on both device health and usage, as well as community comparisons. Most importantly, predictions are continuously trained on actual local upgrade events, so they improve over time.
Currently we can successfully identify a majority of all actual upgrades while only addressing a fifth of the total users.
Personalisation is also key. Predictions cover what the next likely device, as well as a likely data usage plan, could be. Strategic timing in combination with the device / data plan predictions has already achieved a 4x sales conversion rate in operator retention campaigns.
In addition, predictions about what issues a user might have with their current phone can be used to further personalise messages. For example, highlighting the impressive battery performance in a new phone, if battery frustration is the most likely current frustration.
Find Out How Marakanda Works
USE CASE 2
Increase The Value of Your Ad Space
Device Insights can help you transform your app channels from merely showing ‘stock’ ads into highly successful customer acquisition machines for the telco industry.
Media companies normally segment users based on very basic device attributes: current brand, model etc.
Device Insights will enable you to step out of the CPM world and into the sales commission world. How? By adding the capability to effectively hunt and convert customers for mobile operators or smartphone brands. This is highly valuable and the attributes that can make this happen can be priced much higher than normal CPMs.
Not only are you potentially able to identify users that are looking for a new phone, with very effective timing, but also get them over to a new operator with a nice bundle offer. Opportunities also exist to market these attributes into a new telecom partnership package, including any other relevant services you can offer.
Find Out How Marakanda Works
USE CASE 3
Keep Your Customers
It’s simple really, when smartphone users start to think about a new phone – make sure the first ad they see is yours.
For many operators, keeping track of the tail end of a typical 24-month customer cycle is the only retention tactic in their sales toolbox. As the contracts draw to a close, the operator offers the subscriber a subsidised smartphone and subscription bundle, hoping to convince the user to commit to a new 24-month lifecycle.
The flaw with this model is that an offer is often too late – many users change their devices during the contract period. The offer operators send out at the end of the 24 month period are often seen as “not for me”. Being able to track a user’s smartphone experiences over time is key to more relevant and timely engagement – increasing the likelihood of successful sales conversion. Operators can also preempt potential issues, and in effect, draw users back into their sales channels.
Device Insights can provide operations with unique predictions, making them better-equipped to meet unique customer wants and needs. It ensures that offers are personal, relevant, timely – and ultimately – highly attractive for every single subscriber.
For a user, getting a great offer feels good, and feeling good makes them a happy customer.
Find Out How Marakanda Works