[Device Insights] gives marketers unique insights into
smartphone needs and behaviour.



[Device Insights] predictions enable you to improve
segmentation, enhancing your marketing ecosystem with
unique data points.



Get Personal

The perfect smartphone, the best data plan, the optimal
moment - [Device Insights] predictions boost sales conversion.


What is Device Insights

Device Insights generates unique upgrade and churn predictions. Using machine learning on smartphone behavioural data, we create predictions that enhance existing marketing ecosystems, enabling for ad-driven app owners, mobile operators or phone manufacturers to target customers more effectively.

In many ways, the smartphone is a blind spot for companies – despite the fact that smartphone behaviour is a strong indicator of upgrade and churn propensity. For most app owners or mobile operators, basic smartphone data is an untapped resource. This is where Device Insights fits in.

Make it Personal

Device Insights identifies who is likely to need a smartphone upgrade now, if they are likely to change operator, what data plan and phone they want and why they are unhappy with the current one. Simple as that.

Make Sales Work for You

Are you a media company? Use Device Insights as a way to increase the value of ads in your app channels. Why not sell the new Device Insights attributes to the highest bidder? Or position your channel as a new effective customer acquisition channel for your mobile operators and smartphone partners? Earn a piece of their sales budgets and not only their marketing budgets.

Put Your Ad First

Are you a mobile operator? Retain existing customers who are looking for a new phone by ensuring the first ad they see is yours. A personal and relevant offer has a greater chance of ensuring their loyalty.

What Makes Marakanda Different


Gather Data

Device Insights continuously collects data and insights on smartphone status and behaviour

  • iOS and Android SDK
  • Deployed in EU (GDPR compliant)
  • Only non-personal device data attributes needed

AI & Machine Learning Analysis

Device Insights uses the latest in Machine Learning and AI models to create actionable predictive analytics that will enable effective targeting for telco sales campaigns

  • Upgrade timing prediction
  • Churn interest prediction

Segment And Get Personal

Device Insights predictions enable app owners to get personal, boosting sales conversion – the right time, the perfect smartphone & the best data plan – an offer to click on…

  • Next-likely-device
  • Optimal data plan
  • Current smartphone frustration

Trusted By Leading Companies Globally