Device Insights generates unique upgrade and churn predictions. Using machine learning on smartphone behavioural data, we create predictions that enhance existing marketing ecosystems, enabling for ad-driven app owners, mobile operators or phone manufacturers to target customers more effectively.
In many ways, the smartphone is a blind spot for companies, despite the fact that smartphone behaviour is a strong indicator of upgrade and churn propensity. For most app owners or mobile operators, basic smartphone data has been the focus until today. This is where Device Insights fit in.